📱 Social Media Marketing
Social Media Marketing Course in Greater Noida — 2-Month Professional Course
Master social media marketing from strategy to execution — content calendars, organic growth, Reels & Shorts, paid campaigns, AI tools, analytics and complete brand strategy — with hands-on, practical training and live projects across Instagram, Facebook, LinkedIn, YouTube, X and Pinterest.
🎯Course Overview
Learn how to create content calendars, build engaging social media profiles, grow audiences organically, create Reels and Shorts, run paid campaigns, use AI for content creation, analyse performance and build complete social media strategies for brands and businesses — taught with practical training, live projects and portfolio building.
M1Month 1 — Social Media Foundations & Organic Growth
15 modules covering platform-by-platform marketing, content strategy, copywriting, design, video editing and organic growth.
Social Media Marketing Fundamentals
Organic vs paid marketing, marketing funnel, B2B vs B2C, platform selection, target audience, KPIs and career opportunities.
Social Media Strategy
Brand objectives, audience & competitor research, customer persona, content pillars, platform strategy and roadmap.
Instagram Marketing
Profile & bio optimization, Reels, Stories, Carousels, Highlights, Instagram SEO, hashtag strategy, Insights.
Facebook Marketing
Business Page optimization, content formats, Facebook Reels, Groups, community building, Insights.
LinkedIn Marketing
Profile & company page optimization, posts, carousels, documents, newsletters, B2B lead generation, analytics.
YouTube Marketing
Channel setup & branding, YouTube SEO, keyword research, titles, thumbnails, Shorts strategy, retention, analytics.
X / Twitter Marketing
Profile optimization, content strategy, threads, hashtags, trending topics, engagement, analytics.
Pinterest Marketing
Business account, boards, pins, Pinterest SEO, keyword optimization, traffic generation, analytics.
Content Strategy
Content pillars & buckets — educational, promotional, entertainment, inspirational, authority, UGC, repurposing.
Content Calendar Planning
Monthly & weekly calendars, campaign and festival planning, product launches, scheduling, content batching, approvals.
Social Media Copywriting
Caption & hook writing, CTAs, storytelling, short-form copy, platform-specific captions and hashtag strategy.
Canva for Social Media
Brand Kit, templates for posts, carousels, stories, Reels covers, thumbnails, ad creatives and Canva AI features.
Reels & Short-Form Content
Reels/Shorts strategy, 3-second hook, script & storyboarding, trending formats, retention, repurposing long videos.
Video Editing for Social Media
CapCut fundamentals — trimming, transitions, text animation, captions, music, sound effects, Reels/Shorts editing.
Organic Growth Strategy
Follower & engagement growth, community building, collaborations, hashtag & trend research, growth tracking.
M2Month 2 — Paid Social Media, AI & Analytics
15 modules covering Meta Ads, targeting, influencer marketing, automation, AI tools, analytics, reporting and freelancing.
Meta Business Suite
Facebook & Instagram integration, content scheduling, inbox management, audience & content insights, Business Manager.
Facebook & Instagram Ads
Meta Ads Manager, campaign structure & objectives — awareness, traffic, engagement, leads, sales, budget & scheduling.
Meta Audience Targeting
Demographics, interests, behaviours, custom & lookalike audiences, website/video-viewer and retargeting audiences.
Social Media Ad Creatives
Ad copy, headlines, primary text, CTAs, static/carousel/video/Reels ads, creative testing and winning-creative analysis.
LinkedIn Lead Generation
Organic vs paid leads, LinkedIn Ads basics, job-title/industry/company targeting, Lead Gen Forms, B2B strategy.
Influencer Marketing
Micro vs macro influencers, creator research & selection, outreach, campaign briefs, UTM tracking, ROI measurement.
Social Media Automation
Content scheduling, automated publishing, social inbox, lead notifications, approval workflows, Zapier & Make basics.
AI for Social Media Marketing
ChatGPT for content, AI captions/scripts/calendars, AI hashtag & competitor research, AI ad copy and workflows.
AI Image & Video Creation
Canva AI, Adobe Firefly, Midjourney, Leonardo AI, AI product creatives, AI video generation, voiceovers, avatars.
Social Media Analytics
Instagram, Facebook, LinkedIn & YouTube Insights — reach, impressions, engagement rate, watch time, CTR, conversions.
Performance Reporting
Weekly & monthly reports, KPI tracking, top vs underperforming content, campaign performance, client reporting.
Social Media Competitor Analysis
Competitor identification, content/engagement/hashtag/Reels analysis, paid-ad research, benchmarking.
Crisis & Reputation Management
Handling negative comments & reviews, crisis communication, response templates, brand reputation, social listening.
Freelancing & Client Management
Service packages, pricing strategy, client onboarding, audits, proposal writing, monthly reporting, retainer model.
Social Media Strategy Project
Complete brand campaign — research, persona, 30-day calendar, 15+ creatives, Reels, Meta Ads, analytics, presentation.
🛠️Tools Covered
Social Media
Design
Video
Scheduling
Analytics
AI
Automation
🚀Practical Projects
Instagram Growth
Create and execute a complete 30-day Instagram content strategy.
Facebook Business Marketing
Build and optimize a Facebook Business Page and content strategy.
LinkedIn Personal Branding
Create a professional LinkedIn profile and 30-day personal branding strategy.
YouTube Channel
Set up a YouTube channel, keyword strategy, thumbnails and Shorts plan.
Meta Ads
Launch a practical Facebook + Instagram lead generation campaign.
Influencer Campaign
Research creators, prepare outreach and design an influencer campaign.
AI Social Media Campaign
Use AI to create the strategy, content, creatives, scripts and campaign assets.
360° Social Media Marketing Campaign
A complete, end-to-end brand campaign combining every skill from the course.
Complete Brand Social Media Campaign: Students build a full strategy for a real/simulated business — brand & competitor research, audience persona, platform selection, profile optimization, content pillars, a 30-day content calendar, 15+ creatives, 5+ Reels/Shorts, caption & hashtag strategy, a Meta Ads campaign, analytics report, growth strategy and a final presentation.
🎓Student Outcome
By the end of 2 months, students will be able to:
- Build social media strategies
- Manage Instagram & Facebook pages
- Manage LinkedIn business/personal brands
- Grow YouTube channels
- Create Reels & Shorts
- Design professional social creatives
- Write engaging captions and scripts
- Plan monthly content calendars
- Run Meta Ads
- Generate leads through social media
- Work with influencers
- Use AI for content creation
- Automate social media workflows
- Analyse social media performance
- Prepare professional client reports
- Handle social media clients
- Start freelancing or work as a Social Media Executive/Manager
💼Career Options
Duration: 2 Months — Practical Training + Live Projects + AI Tools + Portfolio Building.
❓Frequently Asked Questions
What is covered in this Social Media Marketing course?
The course covers social media strategy, Instagram, Facebook, LinkedIn, YouTube, X and Pinterest marketing, content calendars, Reels and Shorts, Meta Ads, influencer marketing, social media automation, AI tools for content creation, and analytics and reporting — across 30 hands-on modules and 8 live projects over 2 months.
How long is the Social Media Marketing course?
The course duration is 2 months, split into two phases: Month 1 covers social media foundations and organic growth, and Month 2 covers paid social media, AI tools and analytics.
Do I need prior experience to join this course?
No prior experience is required. The course is designed for beginners and takes students to a professional, job-ready level through practical training and live projects.
Will I learn AI tools in this Social Media Marketing course?
Yes. The course includes dedicated modules on AI for social media marketing, covering tools such as ChatGPT, Gemini, Claude, Canva AI, Midjourney, Leonardo AI, Adobe Firefly, Runway and ElevenLabs for content, captions, scripts, images and video.
Is the course available online or offline?
Both. The course is available as offline classroom training at the Alpha-1, Greater Noida campus and as live online batches, with the same syllabus, trainers and live projects.
What jobs can I get after this Social Media Marketing course?
Graduates can work as a Social Media Executive, Social Media Manager, Social Media Strategist, Content Strategist, Instagram or YouTube Marketing Specialist, Social Media Ads Specialist, Influencer Marketing Executive, Community Manager, or as a freelance social media consultant.
Ready to start your Social Media Marketing career?
Book a free demo or talk to our counsellor — we'll walk you through the syllabus and batch timings.