Performance Marketing Course — Google Ads, Meta Ads & SEO Training in Greater Noida

What performance marketing is and how it differs from brand marketing. Overview of ROI-driven campaigns, industry demand and career scope in 2025.

Paid, Owned, Earned media ka fark. Marketing funnel — Awareness, Consideration, Conversion tak ka complete journey samjho.

Buyer persona banana, audience segmentation karna, market research tools ka use — Google Trends, Semrush, SpyFu se competitors analyze karna.

CTR, CPC, CPA, ROAS, LTV, CPM — understand every key metric with practical examples. Set up Google Analytics 4 and install Meta Pixel hands-on.

Run live Google Search campaigns from scratch. Keyword research, match types, writing ad copy, improving Quality Score, and understanding all bidding strategies.

Run live Google Display Network campaigns, responsive display ads, YouTube TrueView video ads, and explore all video ad formats — all practiced on a real budget.

Elements of a high-converting landing page — headline, CTA, form, trust signals. Introduction to A/B testing and CRO (Conversion Rate Optimization) fundamentals.

Meta Ads Manager setup, Campaign/Ad Set/Ad structure, and all audience targeting types — Saved, Custom, and Lookalike. Run a live campaign from scratch.

Build winning creatives — video vs static comparison, UGC content advantages, hook writing, how to prevent ad fatigue, and a structured creative testing framework.

Organic and paid Instagram strategy, influencer discovery tools, ROI measurement, writing a collaboration brief, and micro vs macro influencer strategy.

LinkedIn campaign types — Sponsored Content, InMail, and Lead Gen Forms. B2B funnel strategy, account-based marketing, and targeting by company size and job title.

How organic traffic and paid ads work together. Technical SEO basics, keyword research, content clusters, and link building — all from a performance marketer's perspective.

Build drip campaigns, audience segmentation, and automation flows with Mailchimp. WhatsApp Business API — broadcast campaigns and customer support integration.

AIDA, PAS, and FAB frameworks — write ad copy, landing page copy, and email subject lines that convert. Test headlines and systematically improve conversion rates.

What real-time bidding is, how DSPs work, DV360 introduction, audience data segments, and brand safety — the foundation of programmatic advertising.

Pixel-based retargeting, dynamic product ads, cart abandonment campaigns, and sequential messaging — bring back visitors who did not convert on their first visit.

HubSpot and Zoho CRM setup, lead scoring models, automated nurture sequences, and CRM integration — connecting marketing and sales into one unified system.

First click, last click, linear, time decay, and data-driven attribution models — understand which touchpoint deserves credit for a sale and how to read GA4 attribution reports.

Google Shopping campaigns, Meta catalog ads, Amazon Sponsored Ads, Shopify store setup, and ROAS optimization — a complete module for DTC and e-commerce brands.

App install campaigns, Apple Search Ads, Meta App campaigns, in-app event tracking, and MMP tools — a full mobile-first performance marketing module.

Cross-channel budget allocation, media mix modeling, and seasonal campaign planning — how to extract maximum results from a limited budget.

Horizontal vs vertical scaling, audience expansion, bid strategies for scale, and frequency management — how to grow profitable campaigns without breaking what works.

Build custom dashboards in Looker Studio, master data storytelling, and present results to clients and management clearly — making every decision data-driven.

Use ChatGPT for ad copy, Canva AI for creatives, Performance Max campaigns, Smart Bidding strategies, and automation scripts — save 70%+ time with AI-powered workflows.

Build a complete 360° campaign plan for a real brand — your portfolio is ready. Explore freelancing vs agency vs in-house career paths, salary negotiation, and interview preparation.