Digital Marketing Pro Track

Digital marketing ecosystem, customer journey, channels, owned/earned/paid media, traditional vs digital, funnel stages, campaign objectives, terminology, attribution basics, ethics and privacy.

Business goals to marketing goals, STP, value proposition, positioning statement, USP/UVP, channel selection, growth loops, strategic briefs and campaign hypotheses.

Primary/secondary research, interviews, surveys, review mining, pain points, jobs-to-be-done, ICP, personas, buying committees and research synthesis.

TAM/SAM/SOM, competitor mapping, SWOT, offer analysis, share-of-voice, ad-library research, traffic/channel comparison and opportunity-gap analysis.

Brand identity, tone, messaging pillars, visual consistency, brand voice guides, differentiation, trust signals and AI-assisted brand governance.

Attention, motivation, objections, social proof, loss aversion, benefits vs features, hooks, headlines, CTAs, persuasion frameworks and ethical conversion copy.

Content pillars, formats, audience-to-content mapping, calendars, repurposing, topical authority, distribution systems and content operations.

Website objectives, sitemap, navigation, user flows, wireframes, landing-page architecture, trust elements, mobile-first thinking and conversion paths.

Domain/hosting concepts, WordPress setup, themes, plugins, pages, menus, forms, security basics, backups and deployment checklist.

HTML structure, semantic elements, CSS selectors, box model, responsive basics, forms, metadata, accessibility and practical troubleshooting.

Elementor workflow, sections/containers, responsive design, reusable blocks, forms, CTA placement, speed considerations and landing-page QA.

Measurement objectives, KPI trees, events, conversions, naming conventions, UTM governance, dashboards, data quality and measurement documentation.

Properties, data streams, events, key events, audiences, explorations, acquisition, engagement, attribution views, reports and practical analysis.

Containers, tags, triggers, variables, data layer concepts, GA4/Meta tags, testing, debugging, consent-aware implementation and publishing workflow.

Property verification, indexing, queries, pages, CTR, coverage, sitemap, Core Web Vitals, manual actions, troubleshooting and SEO reporting.

Search intent, crawling, indexing, ranking concepts, on-page SEO, technical foundations, internal linking, E-E-A-T concepts and SEO workflow.

Seed keywords, modifiers, intent classification, clustering, difficulty/value, SERP analysis, keyword maps and content prioritization.

Crawlability, robots.txt, XML sitemaps, canonicals, redirects, status codes, duplicate content, pagination, JavaScript SEO and technical audits.

Titles, headings, URLs, internal links, entities, topical coverage, image SEO, snippets, content refreshes and optimization checklists.

Backlink quality, link gap analysis, digital PR, outreach, citations, brand mentions, relationship building, risk controls and reporting.

Local intent, GBP optimization, categories, services, reviews, citations, local landing pages, map visibility and local reporting.

Product/category architecture, faceted navigation, product schema, merchant feeds, internal linking, reviews, filters, indexation and SEO for Shopify/WooCommerce.

The four layers of modern discoverability, taught side by side so you know exactly which one you're optimizing for and why — classic blue-link SEO, answer-box AEO, chatbot-native GEO and Google AI Overview AIO.

40 execution points across all four layers, taught as one connected workflow — not four separate courses.

Technical/content/backlink audits, prioritization by impact, audit templates, executive reporting, issue tracking and before/after measurement.

Blog setup, briefs, outlines, SERP-informed writing, expert inputs, editorial QA, updating old posts, guest content and editorial calendars.

Research-to-brief workflows, prompt design, fact checking, human editing, brand voice, originality, content QA and responsible AI use.

Platform roles, audience/channel fit, organic strategy, content pillars, calendars, community management, social listening and performance review.

Profile optimization, Reels, carousels, Stories, hooks, captions, hashtags/keywords, collaborations, community and analytics.

Page strategy, community, content formats, groups, events, organic reach, Meta ecosystem and content measurement.

Profile positioning, company pages, thought leadership, B2B content, employee advocacy, lead generation, newsletters and analytics.

Channel strategy, audience research, titles, thumbnails, scripts, retention, Shorts, playlists, SEO, analytics and monetization concepts.

Reels/Shorts/TikTok-style creative systems, hooks, retention, scripting, shot lists, editing workflows, trends, testing and repurposing.

Boards, keywords, pin design, product discovery, evergreen traffic, analytics and visual-search content systems.

Profile strategy, threads, replies, community building, social listening, content formats, brand safety and analytics.

Account structure, campaign goals, Search campaigns, keywords, match types, negative keywords, ads, assets, budgets and bidding.

RSA strategy, intent segmentation, query mining, bidding, experiments, conversion quality, Performance Max interaction and optimization.

Asset groups, audience signals, creative testing, feed quality, search themes, reporting, incrementality considerations and optimization.

Display targeting, responsive creatives, remarketing, YouTube formats, audiences, frequency, placements, video objectives and measurement.

Business Manager, ad account structure, objectives, audiences, placements, creative formats, budgets, events and campaign QA.

Full-funnel structures, Advantage+ capabilities, creative diversification, audience signals, attribution, testing and scaling.

Objectives, lead-gen forms, targeting, matched audiences, account-based marketing, creative, bidding, reporting and lead quality.

First-party audiences, website visitors, engagement audiences, customer lists, exclusions, sequencing, frequency and privacy-aware targeting.

Lead magnets, landing pages, forms, qualification, lead scoring, routing, CRM handoff, nurture and lead-quality measurement.

Funnel diagnosis, friction, value proposition, forms, CTA testing, heatmaps, session analysis, A/B tests and experiment documentation.

Awareness-to-purchase journeys, lead magnets, tripwires, nurture, webinar funnels, service funnels, e-commerce funnels and offer testing.

List building, segmentation, deliverability, consent, campaign types, subject lines, templates, personalization and reporting.

Welcome, nurture, abandoned cart, post-purchase, reactivation, lead scoring, branching workflows, personalization and lifecycle KPIs.

WhatsApp Business, opt-in, templates, broadcasts, conversational funnels, customer support, automation concepts and compliance.

CRM stages, contact properties, lead routing, scoring, pipelines, automation, lifecycle stages, reporting and sales-marketing alignment.

Contacts, lists, forms, workflows, campaigns, dashboards, lead handoff, attribution concepts and practical CRM administration.

Store structure, collections, product pages, merchandising, pixels, analytics, offers, CRO, retention and marketing integrations.

Marketplace fundamentals, listings, keywords, Sponsored Products/Brands concepts, reviews, promotions, catalog health and performance metrics.

Product feeds, titles, attributes, diagnostics, free listings, Shopping campaigns, Performance Max feeds and feed optimization.

Affiliate models, networks, tracking, commission structures, recruitment, content affiliates, coupon policies, compliance and ROI.

Creator discovery, briefs, negotiations, usage rights, whitelisting concepts, campaign tracking, UGC and ROI evaluation.

Storyboards, scripts, B-roll, editing, subtitles, aspect ratios, sound, thumbnails, production workflows and content repurposing.

Composition, typography, hierarchy, grids, brand systems, ad creatives, social templates, presentations and accessibility.

Prompting for images, product creatives, backgrounds, variations, brand consistency, image editing, rights awareness and creative QA.

AI video generation, avatars, dubbing, voiceovers, localization, short ads, explainers, editing and disclosure/rights considerations.

AI-assisted web research, source verification, synthesis, competitor intelligence, survey analysis, research prompts and evidence tracking.

Role/task/context/constraints, examples, structured outputs, prompt chains, critique loops, reusable prompt libraries and evaluation.

Agent concepts, task decomposition, tool use, approvals, guardrails, human-in-the-loop workflows, automation maps and evaluation.

AI briefs, topical maps, content refreshes, entity optimization, AI-search monitoring, human QA, hallucination controls and editorial governance.

AI-assisted creative variants, audience insights, automated bidding concepts, creative analysis, campaign diagnostics and human decision checkpoints.

Content ideation, calendar generation, repurposing, social listening, comment triage, creative variants, scheduling and reporting.

Segment ideas, subject-line variants, lifecycle copy, lead scoring support, personalization, churn signals and campaign QA.

Natural-language analysis, anomaly detection, dashboard summaries, forecasting concepts, attribution interpretation and decision memos.

Triggers/actions, filters, paths, webhooks concepts, CRM/email/social integrations, error handling and workflow documentation.

Excel/Google Sheets, formulas, pivots, cleaning, lookup functions, cohort tables, campaign analysis and data visualization.

Data sources, calculated fields, dashboard design, KPI views, filters, blended data concepts and stakeholder reporting.

Last-click vs multi-touch concepts, incrementality, holdouts, experiments, lift, CAC, LTV and decision-making under imperfect data.

CPC, CPM, CTR, CVR, CPA/CPL, ROAS, MER, CAC, LTV, payback period, contribution margin and budget allocation.

Consent, cookies, data minimization, platform policies, copyright, disclosures, influencer rules, spam prevention, security and ethical AI.

Review management, social listening, response playbooks, escalation, misinformation handling, crisis communication and reputation reporting.

Briefs, scopes, timelines, approvals, meetings, reports, change requests, documentation, client communication and retention.

Portfolio, positioning, LinkedIn, outreach, proposals, pricing, discovery calls, contracts, onboarding, testimonials and repeat business.

Objectives, audience, offer, channel mix, creative strategy, media plan, budget, measurement, calendar, risk plan and presentation.

Build 6–10 portfolio projects across SEO, paid media, social, email, e-commerce, analytics and AI workflows with briefs, screenshots and reports.

Agency-style workflow, live/simulated client tasks, weekly reporting, QA, stakeholder feedback, deadlines, revisions and professional documentation.

360° capstone campaign, portfolio defense, resume/LinkedIn, case-study storytelling, mock interviews, practical test preparation, freelancing and 30/60/90-day career plan.