12-Month Diploma · 2026 Curriculum
Diploma in Digital Marketing — Ultimate Expert Track
120 in-depth modules · 600+ hours · 10–15 live projects · a 6-month industry internship · 250+ AI & marketing tools. Not just career-ready — industry-ready. Master Digital Marketing, Performance Marketing, SEO, AI Marketing, Automation, Analytics, E-commerce, Global Marketing, Agency Management and Personal Branding through a practical 12-month learning journey.
Duration
12 Months
Modules
120 Modules
Training
600+ Hours
Tools Covered
250+ Tools
Industry-ready, not just career-ready
The Ultimate Expert Track is STI's deepest digital marketing program — 120 modules across 600+ hours, moving from foundations through performance marketing, AI-native workflows, analytics, e-commerce, global marketing and agency operations, before a 6-month internship and a full 360° capstone.
Learners graduate with a 10–15 project portfolio, hands-on exposure across 250+ AI & marketing tools, and three parallel career tracks — job, freelancing and agency — plus a dedicated global track covering the USA, UK, UAE and Australia.
1Program at a glance
Twelve months, structured so strategy, execution, AI fluency and client-readiness compound on each other.
| Feature | Ultimate Expert Track |
|---|---|
| Duration | 12 Months |
| Total Modules | 120 Modules |
| Training Hours | 600+ Hours |
| Live Projects | 10–15 Projects |
| Internship | 6 Months |
| AI & Marketing Tools | 250+ |
| Portfolio | 10–15 Case Studies |
| Capstone | Full 360° Campaign |
| Career Track | Job + Freelancing + Agency |
| Global Track | USA · UK · UAE · Australia |
| Analytics Stack | GA4 · GTM · Looker Studio · Excel |
| AI Track | Generative AI · Automation · AI Agents |
2Program structure
Four phases across twelve months, each building the skill base the next phase depends on.
| Phase | Modules | Focus |
|---|---|---|
| Phase 1 | 01–30 | Digital marketing foundation — strategy, website, funnels, branding, content, email/CRM, social platforms & creative production |
| Phase 2 | 31–60 | SEO, performance & advanced marketing — technical SEO, AEO/GEO/AIO, analytics, Google/Meta/LinkedIn/Microsoft/TikTok Ads, CRO |
| Phase 3 | 61–90 | AI marketing, automation & analytics — generative AI, prompt engineering, AI creative & agent workflows, GA4, Looker Studio |
| Phase 4 | 91–120 | E-commerce, global marketing, agency & career — Shopify/Amazon, international marketing, agency ops, personal branding, capstone |
3120-module detailed curriculum
Tap a phase to expand it, then tap any module for its full topic list. Modules marked as live-project modules end in a portfolio deliverable rather than a topic list alone.
Phase 1 Digital Marketing Foundation Modules 01–30 Foundations, research, website & funnel building, branding, content, email/CRM, social media platforms and creative production +
01 Digital Marketing Fundamentals +
- Digital marketing ecosystem
- Traditional vs digital marketing
- Customer journey
- Marketing funnel
- B2B vs B2C marketing
- Digital marketing career paths
- Marketing terminology
- Industry workflow
02 Marketing Fundamentals +
- STP framework
- 4Ps & 7Ps
- Customer personas
- Market positioning
- USP development
- Customer psychology
- Buying behaviour
- Competitive positioning
03 Market Research +
- Primary & secondary research
- Google Trends
- Survey creation
- Google Forms
- Competitor research
- Audience research
- Market sizing
- Opportunity identification
04 Customer Persona & Buyer Journey +
- ICP creation
- Buyer personas
- Awareness stage
- Consideration stage
- Decision stage
- Retention
- Customer journey mapping
- Pain-point research
05 Domain, Hosting & Website Planning +
- Domain selection
- Hosting
- DNS basics
- SSL
- Business email
- Website architecture
- Sitemap
- Website planning
06 WordPress Website Development +
- WordPress installation
- Themes
- Plugins
- Pages
- Menus
- Blog
- Forms
- Security basics
07 HTML & CSS for Marketers +
- HTML structure
- Headings
- Links
- Images
- Forms
- CSS fundamentals
- Responsive design
- Marketing use cases
08 Elementor Website Design +
- Elementor interface
- Sections & containers
- Landing pages
- Headers & footers
- Responsive layouts
- Forms
- Popups
- Conversion-focused design
09 Landing Page Development +
- Landing page anatomy
- Hero section
- CTA design
- Social proof
- Trust elements
- Lead forms
- Thank-you pages
- Conversion principles
10 Digital Marketing Funnel +
- Awareness funnel
- Lead generation funnel
- Sales funnel
- Retargeting funnel
- Lead nurturing
- Conversion stages
- Funnel KPIs
- Funnel optimization
11 Branding Fundamentals +
- Brand identity
- Brand voice
- Brand positioning
- Logo basics
- Colour psychology
- Typography
- Brand guidelines
- Brand consistency
12 Content Marketing +
- Content strategy
- Content pillars
- Content formats
- Content research
- Content calendar
- Distribution strategy
- Content repurposing
- Content measurement
13 Professional Content Writing +
- Copywriting fundamentals
- Headlines
- Hooks
- CTAs
- Website copy
- Ad copy
- Social copy
- Conversion copywriting
14 Blogging +
- Blog architecture
- Topic research
- Search intent
- Blog writing
- Internal linking
- Content updates
- Guest blogging
- Blog promotion
15 Email Marketing +
- Email marketing fundamentals
- List building
- Lead magnets
- Campaign creation
- Newsletter strategy
- Segmentation
- Deliverability
- Email analytics
16 Email Automation +
- Welcome sequences
- Lead nurturing
- Abandoned cart
- Re-engagement
- Customer retention
- Personalization
- Trigger-based campaigns
- Automated workflows
17 CRM Fundamentals +
- CRM concepts
- Lead management
- Pipeline stages
- Lead scoring
- Customer records
- Follow-up systems
- CRM reporting
- Sales-marketing alignment
18 WhatsApp Marketing +
- WhatsApp Business
- Catalogues
- Broadcasts
- Lead generation
- Customer support
- Automated communication
- WhatsApp API concepts
- Campaign measurement
19 Social Media Fundamentals +
- Platform ecosystem
- Organic vs paid
- Audience research
- Content strategy
- Engagement
- Community management
- Social KPIs
- Social listening
20 Facebook Marketing +
- Business page
- Content strategy
- Organic growth
- Community building
- Facebook insights
- Groups
- Reels
- Content calendar
21 Instagram Marketing +
- Professional account
- Reels
- Stories
- Carousel content
- Hashtag strategy
- Organic growth
- Instagram analytics
- Brand collaborations
22 LinkedIn Marketing +
- Profile optimization
- Company pages
- Networking
- Thought leadership
- B2B content
- Lead generation
- LinkedIn analytics
- Personal branding
23 YouTube Marketing +
- Channel setup
- Keyword research
- Video SEO
- Titles
- Thumbnails
- Shorts
- Audience retention
- Monetization fundamentals
24 X/Twitter Marketing +
- Profile optimization
- Content formats
- Hashtags
- Threads
- Engagement
- Community building
- Analytics
- Brand communication
25 Pinterest Marketing +
- Business account
- Boards
- Pins
- Keyword optimization
- Visual search
- Traffic generation
- E-commerce Pinterest
- Analytics
26 Quora Marketing +
- Profile optimization
- Question research
- Answer strategy
- Authority building
- Traffic generation
- Business promotion
- Content repurposing
- Analytics
27 Social Media Content Production +
- Static posts
- Carousels
- Reels
- Shorts
- Thumbnails
- Creative briefs
- Content batching
- Repurposing
28 Canva & Graphic Design +
- Design principles
- Brand kits
- Social templates
- Presentations
- Ads
- Thumbnails
- Infographics
- AI-assisted design
29 Video Editing for Marketers +
- Editing fundamentals
- Short-form editing
- Captions
- Transitions
- B-roll
- Hooks
- Audio
- Platform-specific formats
30 Digital Marketing Project — Foundation +
- Brand research
- Website
- Social profiles
- Content calendar
- Lead funnel
- Email campaign
- Basic analytics
- Final presentation
Live project module — portfolio deliverable.
Phase 2 Seo, Performance & Advanced Marketing Modules 31–60 SEO through AEO/GEO/AIO, GA4/GTM, Google/Meta/LinkedIn/Microsoft/TikTok Ads, remarketing, CRO, affiliate & influencer marketing +
31 SEO Fundamentals +
- Search engine ecosystem
- Crawling
- Indexing
- Ranking
- Search intent
- SERPs
- Ranking factors
- SEO strategy
32 Advanced Keyword Research +
- Seed keywords
- Long-tail keywords
- Commercial keywords
- Informational keywords
- Keyword clustering
- Competitor keywords
- Keyword difficulty
- Opportunity mapping
33 On-Page SEO +
- Title tags
- Meta descriptions
- Headings
- URLs
- Content optimization
- Internal links
- Image SEO
- Search intent
34 Technical SEO +
- Crawling
- Indexing
- Canonicals
- Robots.txt
- XML sitemap
- Redirects
- Duplicate content
- Technical audits
35 Advanced Technical SEO +
- Core Web Vitals
- JavaScript SEO
- Crawl budget
- Log file concepts
- Site architecture
- Pagination
- International SEO
- Advanced auditing
36 Off-Page SEO +
- Link building
- Digital PR
- Guest posting
- Resource links
- Broken link building
- Outreach
- Link quality
- Backlink analysis
37 Local SEO +
- Google Business Profile
- Local keywords
- Citations
- Reviews
- Local landing pages
- NAP consistency
- Local backlinks
- Local reporting
38 E-E-A-T & Content Authority +
- Experience
- Expertise
- Authoritativeness
- Trust
- Author profiles
- Content credibility
- Entity signals
- Authority building
39 AEO — Answer Engine Optimization +
- Answer engines
- Question-based content
- Featured snippets
- FAQ optimization
- Conversational queries
- Structured answers
- Entity optimization
- AI answer visibility
40 GEO — Generative Engine Optimization +
- AI search ecosystem
- Entity mentions
- Citation opportunities
- Brand visibility
- AI answer optimization
- Content structure
- Digital authority
- Generative search strategy
41 AIO — AI Optimization +
- AI-powered search
- AI content workflows
- AI-assisted SEO
- Content optimization
- AI visibility
- Prompt-based research
- Search behaviour
- AI content QA
42 Google Search Console +
- Verification
- Performance reports
- Queries
- Pages
- Indexing
- Core Web Vitals
- Manual actions
- SEO decision-making
43 Google Analytics 4 +
- GA4 setup
- Events
- Conversions
- Audiences
- Reports
- Explorations
- Attribution
- E-commerce tracking
44 Google Tag Manager +
- Containers
- Tags
- Triggers
- Variables
- Conversion tracking
- GA4 integration
- Meta Pixel
- Debugging
45 Google Ads Fundamentals +
- Google Ads ecosystem
- Account structure
- Campaigns
- Ad groups
- Keywords
- Search ads
- Quality Score
- Ad extensions/assets
46 Google Search Ads +
- Keyword strategy
- Match types
- Responsive Search Ads
- Bidding
- Budgeting
- Negative keywords
- Conversion tracking
- Optimization
47 Google Performance Max +
- Campaign setup
- Asset groups
- Audience signals
- Conversion goals
- Creative strategy
- Feed basics
- Budget allocation
- Performance analysis
48 Google Display Ads +
- Display network
- Audience targeting
- Custom segments
- Remarketing
- Creative formats
- Placements
- Bidding
- Optimization
49 YouTube Advertising +
- Video campaigns
- In-stream ads
- Shorts advertising
- Bumper ads
- Audience targeting
- Creative strategy
- CPV
- Campaign analytics
50 Meta Ads Fundamentals +
- Business Manager
- Ad account
- Campaign structure
- Objectives
- Audiences
- Placements
- Budget
- Reporting
51 Advanced Meta Ads +
- Custom audiences
- Lookalike audiences
- Retargeting
- Funnel campaigns
- Creative testing
- Advantage+ concepts
- Lead campaigns
- Sales campaigns
52 LinkedIn Ads +
- B2B advertising
- Job-title targeting
- Company targeting
- Lead generation
- Sponsored content
- Retargeting
- Account-based marketing
- Analytics
53 Microsoft Ads +
- Search campaigns
- Keyword targeting
- Audience targeting
- Import campaigns
- Shopping
- Conversion tracking
- Optimization
- Reporting
54 TikTok Advertising +
- TikTok Ads ecosystem
- Creative strategy
- Audience targeting
- Spark-style content concepts
- Conversion campaigns
- Retargeting
- Creative testing
- Analytics
55 Remarketing & Retargeting +
- Website audiences
- Pixel audiences
- Customer lists
- Engagement audiences
- Dynamic remarketing
- Funnel retargeting
- Frequency management
- Conversion optimization
56 Performance Marketing +
- CPA
- CPL
- CAC
- ROAS
- ROI
- LTV
- Budget allocation
- Performance optimization
57 Funnel & CRO +
- Funnel mapping
- Landing page optimization
- Heatmaps
- Session recordings
- A/B testing
- CTA optimization
- Form optimization
- Conversion improvement
58 Affiliate Marketing +
- Affiliate models
- Networks
- Partner selection
- Tracking
- Commission structures
- Affiliate content
- Fraud prevention
- ROI
59 Influencer & Creator Marketing +
- Creator discovery
- Micro influencers
- Macro influencers
- Outreach
- Negotiation
- Campaign briefs
- Tracking
- ROI measurement
60 Advanced Marketing Project — Performance Campaign +
- Market research
- Funnel strategy
- Google Ads
- Meta Ads
- Remarketing
- Tracking
- Dashboard
- Final campaign report
Live project module — portfolio deliverable.
Phase 3 Ai Marketing, Automation & Analytics Modules 61–90 Generative AI, prompt engineering, AI content/SEO/creative/automation/agents, marketing analytics & data storytelling +
61 Generative AI Fundamentals +
- Generative AI
- LLMs
- AI workflows
- AI limitations
- AI hallucinations
- Prompting
- AI ethics
- Marketing applications
62 Prompt Engineering +
- Role prompts
- Context prompts
- Few-shot prompting
- Structured outputs
- Prompt chains
- Marketing prompts
- Research prompts
- Optimization
63 Advanced AI Content Strategy +
- AI content planning
- Content briefs
- Content clusters
- Content calendars
- Content repurposing
- AI editing
- Human review
- Content QA
64 AI SEO +
- AI keyword research
- Topic clustering
- Search intent
- Content briefs
- Internal linking
- Entity research
- SEO optimization
- AI-assisted audits
65 AI AEO/GEO +
- AI search research
- Citation strategy
- Brand/entity optimization
- Question mapping
- Answer content
- AI visibility monitoring
- Generative search strategy
- Reporting
66 AI Copywriting +
- Ad copy
- Landing page copy
- Email copy
- Social media copy
- Headlines
- Hooks
- CTAs
- Conversion copy
67 AI Social Media Marketing +
- Content ideas
- Captions
- Hashtags
- Content calendars
- Social listening
- Community responses
- Repurposing
- AI workflows
68 AI Graphic Design +
- AI image generation
- Brand creatives
- Ad creatives
- Product visuals
- Social designs
- Presentation design
- Image editing
- Creative variations
69 AI Video Generation +
- AI video concepts
- Text-to-video
- Image-to-video
- AI avatars
- AI voiceovers
- Product videos
- Short-form videos
- Ad creatives
70 AI Audio & Voice +
- Voice generation
- Voice cloning concepts
- Podcast production
- Voiceovers
- Audio cleanup
- Script generation
- Dubbing
- Multilingual audio
71 AI Chatbots +
- Chatbot strategy
- Lead qualification
- FAQ bots
- Website bots
- WhatsApp automation
- Instagram automation
- Customer support
- CRM integration
72 AI Lead Generation +
- Prospect research
- Lead enrichment
- ICP identification
- Personalization
- Outreach
- Lead scoring
- Qualification
- Automated follow-up
73 AI Email Marketing +
- AI subject lines
- Personalization
- Segmentation
- Campaign creation
- Lead nurturing
- Automated sequences
- Testing
- Performance analysis
74 AI Marketing Automation +
- Automation concepts
- Triggers
- Actions
- Webhooks
- CRM automation
- Lead workflows
- Reporting workflows
- No-code automation
75 AI Agents for Marketing +
- AI agent fundamentals
- Agent workflows
- Tool calling concepts
- Research agents
- Lead agents
- Reporting agents
- Content agents
- Human-in-the-loop systems
76 n8n AI Automation +
- Workflow building
- Nodes
- Webhooks
- APIs
- AI nodes
- CRM automation
- Lead automation
- Reporting automation
77 Zapier AI Automation +
- Zaps
- AI actions
- Lead workflows
- Email automation
- CRM integration
- Content automation
- Notifications
- Reporting
78 Make AI Automation +
- Scenarios
- Routers
- Filters
- Webhooks
- AI workflows
- CRM
- Marketing automation
- Multi-step systems
79 AI Marketing Research +
- Competitor research
- Market research
- Customer research
- Trend analysis
- Review analysis
- Social listening
- Opportunity analysis
- Research automation
80 AI Competitive Intelligence +
- Competitor content
- Competitor ads
- Keyword gaps
- Backlink gaps
- Social analysis
- Pricing intelligence
- SWOT
- Opportunity mapping
81 AI for Paid Advertising +
- AI audience research
- Ad copy
- Creative generation
- Campaign structure
- Budget ideas
- Testing
- Performance analysis
- Optimization
82 AI for E-commerce +
- Product descriptions
- Product photography
- Product recommendations
- Ad creatives
- Customer support
- Email automation
- Review analysis
- Personalization
83 AI for Personal Branding +
- Content strategy
- Personal positioning
- LinkedIn content
- Video scripts
- Thought leadership
- Audience research
- Repurposing
- Content automation
84 AI Productivity Systems +
- AI research
- Meeting summaries
- Task automation
- Knowledge management
- Documentation
- SOP generation
- Productivity workflows
- AI assistants
85 AI Ethics, Copyright & Privacy +
- AI ethics
- Copyright
- Attribution
- Data privacy
- Brand safety
- Deepfake awareness
- Responsible AI
- Human oversight
86 Marketing Analytics Fundamentals +
- Marketing KPIs
- CTR
- CPC
- CPM
- CPL
- CPA
- ROAS
- CAC
- LTV
87 Advanced GA4 Analytics +
- Custom events
- Custom dimensions
- Funnels
- Audiences
- Explorations
- Attribution
- E-commerce
- Reporting
88 Looker Studio +
- Dashboard creation
- Data connectors
- Google Ads
- Meta data
- GA4
- Search Console
- KPI cards
- Automated reports
89 Excel & Google Sheets for Marketers +
- Advanced formulas
- Pivot tables
- XLOOKUP
- Data cleaning
- Conditional formatting
- Marketing calculators
- Charts
- Campaign analysis
90 Data Storytelling +
- Marketing reports
- Data visualization
- Executive summaries
- Campaign narratives
- Insight generation
- Recommendations
- Client presentations
- Decision-making
Phase 4 E-Commerce, Global Marketing, Agency & Career Modules 91–120 E-commerce (Shopify/WooCommerce/Amazon), international marketing, agency operations, personal branding, internship & capstone +
91 E-Commerce Marketing +
- E-commerce ecosystem
- Customer journey
- Product funnel
- Store optimization
- Acquisition
- Retention
- ROAS
- LTV
92 Shopify Marketing +
- Shopify setup
- Store structure
- Product pages
- Collections
- Conversion optimization
- Analytics
- Apps
- Marketing integrations
93 WooCommerce Marketing +
- Store setup
- Product optimization
- Payment systems
- Cart optimization
- Analytics
- Product feeds
- Email automation
- Conversion tracking
94 Amazon Marketing +
- Product listings
- Amazon SEO
- Sponsored Products
- Sponsored Brands
- Product research
- Competitor analysis
- Reviews
- Advertising metrics
95 Google Shopping +
- Merchant Center
- Product feeds
- Product titles
- Product descriptions
- Shopping campaigns
- Performance Max
- Feed optimization
- ROAS
96 E-Commerce CRO +
- Product page optimization
- Cart optimization
- Checkout optimization
- Trust signals
- Reviews
- Upsells
- Cross-sells
- A/B testing
97 International Digital Marketing +
- Global strategy
- Market research
- Market selection
- Cultural differences
- Localisation
- International campaigns
- Global branding
- Compliance basics
98 International SEO +
- Hreflang
- International keywords
- Country targeting
- ccTLD
- Subdirectories
- Localized content
- International backlinks
- Technical setup
99 Global Paid Advertising +
- International Google Ads
- International Meta Ads
- Location targeting
- Currency
- Localized creatives
- International audiences
- Cross-country ROAS
- Campaign scaling
100 Multilingual Marketing +
- Translation vs localization
- Multilingual SEO
- AI translation
- Local content
- Cultural adaptation
- Regional campaigns
- Multilingual ads
- Quality control
101 International Freelancing +
- Global positioning
- Upwork
- International proposals
- Foreign currency pricing
- Client communication
- Time zones
- International payments
102 Agency Fundamentals +
- Agency business model
- Agency structure
- Departments
- Roles
- Retainers
- Projects
- Service packages
- Profit margins
103 Agency Niche Selection +
- Niche research
- Industry selection
- Client profiles
- High-value niches
- Competition
- Positioning
- Offer development
- Niche validation
104 Agency Service Packaging +
- SEO packages
- Ads packages
- Social media packages
- AI automation packages
- Full-service packages
- Pricing tiers
- Deliverables
- Profitability
105 Client Acquisition +
- Lead generation
- Cold email
- LinkedIn outreach
- Referrals
- Networking
- Content marketing
- Inbound leads
- Sales funnels
106 Proposal Writing +
- Proposal structure
- Problem identification
- Solution presentation
- Scope
- Pricing
- Case studies
- Terms
- Follow-up
107 Sales & Deal Closing +
- Discovery calls
- Qualification
- Objection handling
- Value selling
- Negotiation
- Closing
- Follow-up
- Retention
108 Client Communication +
- Professional communication
- Client onboarding
- Meetings
- Reporting
- Feedback
- Scope management
- Difficult clients
- Retention
109 Project Management +
- Project planning
- Task management
- Deadlines
- SOPs
- Team workflows
- Quality control
- Client approvals
- Productivity systems
110 White Label & Partnerships +
- White-label model
- Service partnerships
- Freelancer network
- Referral systems
- Outsourcing
- Quality management
- Revenue sharing
- Scaling
111 Personal Branding +
- Personal positioning
- Niche authority
- YouTube
- Content pillars
- Thought leadership
- Reputation
112 Creator & UGC Marketing +
- Creator economy
- UGC
- Creator selection
- UGC briefs
- Paid UGC
- Influencer partnerships
- Content licensing
- Campaign measurement
113 Podcast & Audio Marketing +
- Podcast strategy
- Podcast setup
- Content planning
- Guest strategy
- Podcast SEO
- Distribution
- Sponsorship
- Audio advertising
114 Marketing Strategy & Planning +
- 360° strategy
- SWOT
- Competitor analysis
- Channel selection
- Budget allocation
- Campaign calendar
- KPI framework
- Strategic presentation
115 Marketing Attribution & ROI +
- First-touch attribution
- Last-touch attribution
- Multi-touch attribution
- UTM tracking
- Conversion paths
- ROI calculation
- CAC
- LTV
116 Career Development +
- Digital marketing roles
- Resume building
- LinkedIn optimization
- Portfolio
- Interview preparation
- Salary negotiation
- Job search
- Career positioning
117 Freelancing Career Launch +
- Freelance profile
- Portfolio
- Proposal strategy
- Client acquisition
- Pricing
- Retainers
- International clients
- Freelancer systems
118 Live Internship & Industry Experience — 6-Month Structured Internship +
- Live client projects
- Campaign execution
- SEO assignments
- Social media management
- Paid advertising
- Reporting
- Client communication
- Professional workflow
- Mentor reviews
- Internship documentation
Live project module — portfolio deliverable.
119 Capstone — Full 360° Digital Marketing Campaign — Final Industry Project +
- Market research
- Brand strategy
- Website
- SEO
- AEO/GEO
- Google Ads
- Meta Ads
- Social media
- Email automation
- AI campaign
- Analytics
- Dashboard
- ROI report
- Client presentation
Live project module — portfolio deliverable.
120 Portfolio, Industry Connect & Career Launch — Final Professional Assessment +
- 10–15 project portfolio
- Campaign case studies
- Portfolio website
- Resume
- LinkedIn profile
- Mock interview
- Industry Q&A
- Client presentation
- Salary negotiation
- Freelancing roadmap
- Agency roadmap
- Final certification
Live project module — portfolio deliverable.
4250+ AI & marketing tools
Hands-on exposure across 16 tool categories and 300+ named tools — from general-purpose AI assistants through to agency-grade sales, automation and analytics stacks. Availability and pricing change constantly; the program teaches transferable workflow and decision criteria, not dependence on any single vendor. Swipe or use the arrows to browse every category.
5Live projects & 6-month internship
17 named projects plus a final integrated capstone, backed by a six-month, agency-style internship — STI's longest.
- Project 1. Complete business website
- Project 2. SEO audit & optimization project
- Project 3. Google Ads lead-generation campaign
- Project 4. Meta Ads lead-generation campaign
- Project 5. Social media growth campaign
- Project 6. YouTube channel growth project
- Project 7. Email marketing automation
- Project 8. WhatsApp lead-generation system
- Project 9. E-commerce marketing project
- Project 10. SEO + AEO + GEO optimization project
- Project 11. AI content marketing campaign
- Project 12. AI creative & video campaign
- Project 13. AI lead generation & automation system
- Project 14. Marketing analytics dashboard
- Project 15. International marketing campaign
- Project 16. Influencer & UGC campaign
- Project 17. Agency business launch project
- Final Capstone. Complete 360° digital marketing campaign
6-month industry internship: practical exposure across SEO, Google Ads, Meta Ads, social media, content marketing, AI marketing, lead generation, analytics, client reporting, campaign management, marketing automation, e-commerce and client communication — through live client projects with mentor reviews throughout.
Internship outcome: real work experience, campaign experience, case studies, a documented portfolio and a professional agency-style workflow — the four things employers and clients actually check for.
6Career tracks after graduation
The Ultimate Expert Track is built to open three doors at once — a job, a freelance practice, or an agency — across 34 named roles.
7Assessment & placement readiness
Weekly hands-on assignments, tool-based practical tests and campaign optimization exercises, with monthly portfolio reviews across all four phases.
Final 360° capstone campaign, a mock interview and digital marketing practical test, resume, LinkedIn and a 10–15 project portfolio website — plus a dedicated freelancing roadmap and agency roadmap for learners who don't want a traditional job.
8Quick answers
How is the Ultimate Expert Track different from the 3-month Fast Track?
Fast Track compresses core AI-native digital marketing into 45 modules and 220+ hours over 3 months with a 1-month internship. The Ultimate Expert Track covers 120 modules over 12 months — adding performance marketing depth, global/international marketing, agency management, personal branding and a 6-month internship. Fast Track suits people who want to start working sooner; the Ultimate Expert Track suits people who want maximum depth and a job + freelancing + agency-ready outcome.
Do I need any prior marketing or technical background?
No. Phase 1 starts from marketing fundamentals, website basics and funnel thinking with no assumed background. By Phase 3 you're working with AI agents and automation systems, and by Phase 4 you're running international campaigns and agency operations — but every phase builds on the one before it.
What does the 6-month internship actually involve?
Live client projects across SEO, paid ads, social media, content, AI marketing, lead generation and analytics, with mentor reviews and client-facing reporting throughout — documented into your 10–15 project portfolio, not just a certificate.
Will I actually use all 250+ tools?
You'll get hands-on exposure across all 16 tool categories through project and internship work; not every learner touches every single tool in the master list. The emphasis is transferable workflow — research, prompting, production, automation, measurement, governance — so you can pick up any new tool quickly as the landscape changes.
What does the "Global Track" (USA/UK/UAE/Australia) cover?
Phase 4 includes international digital marketing, international SEO, global paid advertising, multilingual marketing and international freelancing — covering market selection, localisation, currency/compliance basics and how to price and deliver work for clients in the USA, UK, UAE and Australia.
Are classes online, offline, or both?
Both. Offline batches run at our Alpha-1, Greater Noida campus; online live batches run on the same curriculum with the same trainers. Morning, evening and weekend batch timings are available — ask your counsellor for the current schedule.
What happens after I complete the program?
You present a final 360° capstone campaign, complete a mock interview and practical test, and choose between three tracks — a job with 100% Placement Assist support, a freelancing roadmap, or an agency roadmap — backed by resume, portfolio and industry-connect support.
Ready to see a module live?
Book a free, no-obligation demo class and sit in on a real session before you decide anything.