Digital Marketing Fast Track

Digital marketing ecosystem, customer journey, paid/owned/earned media, funnel stages, campaign objectives, core KPIs, traditional vs digital marketing and industry roles.

Segmentation, targeting, positioning, ICP, buyer personas, pain points, customer journey, value proposition and USP.

Google Forms research, secondary research, competitor mapping, offer analysis, SWOT, customer reviews and opportunity-gap analysis.

Domain, hosting, WordPress setup, themes, plugins, pages, menus, forms, SSL, business email, backups and basic security.

HTML/CSS basics, information architecture, Elementor, responsive layouts, CTA placement, forms, trust elements and landing-page QA.

Crawling, indexing, ranking concepts, search intent, on-page SEO, technical foundations, internal links and modern search terminology.

Seed keywords, modifiers, intent classification, SERP analysis, difficulty/value, clustering, keyword mapping and content prioritization.

Robots.txt, XML sitemap, canonicals, redirects, status codes, duplicate content, indexing, Core Web Vitals and GSC reports.

Titles, headings, URLs, internal links, entities, topical coverage, image SEO, snippets, content refreshes and SEO content QA.

Backlinks, link quality, outreach, digital PR, citations, Google Business Profile, reviews, local landing pages and local intent.

Answer-focused content, AI-search visibility, entity clarity, citations, brand mentions, retrieval-friendly content, query testing and AI visibility tracking.

Content pillars, editorial calendar, blog briefs, headlines, SEO writing, content distribution, repurposing, guest posting and content measurement.

AI-assisted research, structured prompting, reusable prompt libraries, critique loops, fact checking, human editing, brand voice and responsible AI use.

AI-assisted market research, ad copy, blogs, social posts, email copy, competitor synthesis and source verification.

Business page setup, content formats, community building, groups, page optimization, organic reach and analytics.

Business profile, Reels, carousels, Stories, hooks, captions, hashtags/keywords, collaborations, community and analytics.

Profile optimization, company pages, B2B content, thought leadership, connection strategy, newsletters, lead generation and analytics.

Channel setup, keyword research, titles, thumbnails, scripts, retention, Shorts, playlists, analytics and monetization fundamentals.

X profile, conversation strategy, threads/polls, Quora authority building, community engagement, social listening and brand safety.

Hooks, scripting, shot lists, Reels/Shorts, editing workflow, captions, trends, retention and repurposing.

Account structure, campaign objectives, Search campaigns, keywords, match types, negative keywords, ad assets, budgets and bidding.

Quality Score, search-term analysis, conversion quality, bidding strategies, experiments, optimization, reporting and scaling.

Display targeting, remarketing, YouTube formats, audiences, creative assets, Performance Max concepts, feed interaction and measurement.

Meta Business setup, objectives, campaign/ad-set/ad structure, audiences, placements, creatives, budgets, events and campaign QA.

Full-funnel structure, creative diversification, Advantage+ capabilities, audience signals, retargeting, attribution and scaling.

Objectives, targeting, lead-gen forms, matched audiences, account-based marketing, creative, bidding and lead-quality measurement.

Website/engagement audiences, customer lists, exclusions, sequencing, frequency, first-party data and privacy-aware audience planning.

Landing pages, lead magnets, forms, qualification, lead scoring, nurture, thank-you pages, CRM handoff and conversion funnel design.

Funnel diagnosis, friction, value proposition, CTA/form optimization, heatmaps, session recordings, A/B testing and experiment design.

List building, consent, segmentation, deliverability, campaign types, subject lines, templates, personalization and performance metrics.

Welcome, nurture, abandoned-cart concepts, post-purchase, reactivation, branching workflows, personalization and lifecycle KPIs.

WhatsApp Business, opt-in, broadcasts, message flows, customer support, conversational funnels and automation concepts.

CRM stages, contact properties, lead routing, scoring, lifecycle stages, workflows, sales handoff and marketing-sales alignment.

Shopify store structure, product pages, merchandising, offers, Amazon listings, marketplace keywords, reviews, retention and growth strategy.

Product feeds, titles, attributes, diagnostics, free listings, Shopping campaigns and Performance Max feed optimization.

Affiliate models, tracking, commissions, partner recruitment, influencer discovery, briefs, usage rights, UGC and ROI.

Composition, typography, hierarchy, brand kits, ad creatives, social templates, presentations and AI-assisted design workflows.

AI image generation/editing, video generation, avatars, dubbing, voiceovers, product creatives, creative variants, rights and disclosure basics.

GA4 properties/events/key events, acquisition, engagement, audiences, GTM tags/triggers/variables, UTM governance and conversion tracking.

Looker Studio, KPI dashboards, CPC, CPM, CTR, CVR, CPL/CPA, ROAS, CAC, LTV, MER, budget allocation and executive reporting.

Triggers/actions, filters, workflows, CRM/email integrations, AI steps, webhooks concepts, error handling and approval gates.

AI-assisted analysis, anomaly detection, research agents, task decomposition, tool use, human-in-the-loop controls and workflow evaluation.

Consent, cookies, data minimization, copyright, platform policies, disclosures, spam prevention, security, ethical AI and brand safety.

Campaign case studies, client briefs, reporting, feedback, proposals, pricing, portfolio, personal branding, discovery calls and professional communication.

Integrated campaign combining SEO, paid ads, social, content, email, analytics and AI. Portfolio documentation, resume/LinkedIn, mock interview and practical test.